“If you have human ‘quality raters’ evaluating the SERPs and influencing which sites may be impacted by Panda, how do you confirm that consumers are more satisfied with the results?”
Google has a quality evaluation team that checks whether the page displayed in the search results is not a spam or appropriate for the intended query. It is determined by their individual judgement or through the Google’s guidelines. Do these human “quality raters” directly influence the search rankings? Mr. Matt Cutts of Google answers the question.