Character count for the meta description tag

Character count for the meta description tag


As one of the 50+ elements used for SEO evaluation, SEO MASTER Express checks the character count for the meta description tag used in a web page.

Generally, the character count for the meta description tag does not affect the ranking of a page, and the tag content is usually displayed as short phrases in the search results. Therefore, by ensuring that the meta description tag is properly written within a recommended character count, you can increase the CTR for a typical web search.

To ensure that your meta descriptions are fully optimized, SEO MASTER Express not only checks the number of characters in the meta description, but also the number of meta description tags and the number of keywords in the meta description tag.


Why check the character count for the meta description tag?

SEO MASTER Express checks the character count for the meta description tag to ensure that the meta description is properly included within the character limit and correctly placed as part of the tag.

Because there is a character limit for the short phrases that appear in the Google search results, it is good idea to compare your meta description with competing pages which appear higher in search results. Comparing meta descriptions will result in a more succinct and attractive description that is within the character limit for the meta description tag.


character count meta description tag


An example of a meta description

<meta name="description" content="SEO MASTER Express is Do-It-Yourself style On-Page SEO tuning software that allows anyone to easily perform professional quality analysis of a web page.">

How to write an effective meta description

Consider the meta description and title tag as a set and write them with this in mind. Visitors look at the title and short phrases displayed in the search results and typically click the page closest to the information that they are looking for.

When you write a meta description, try searching with the actual keywords that you want to use for SEO in Google search. In order to write an attractive description, you need to analyze the results of the top ten competing pages and write down what the differences and strengths are between your page and the competing pages.

If your page provides any information about a product or service, its price, features, quality, and number of users might be good information to display to differentiate your page from other competing pages.

If you do not have any information relevant to your product or service in the body content of the page, you should consider adding it. If the content in the meta description is not in the body content of the page, it will be less likely to be displayed as short phrases in the search results. Even if some content is displayed in the search results, the bounce rate will be higher if the visitor cannot find the relevant information when they actually visit the page.


Checking the character count for the meta description tag

SEO MASTER Express identifies errors and provides advice when there is a problem with the number of characters in the meta description tag. Writing an effective description that is within the character limit is one of many ways to drive traffic to your site. SEO MASTER Express not only checks the number of characters in the meta description, but also the number of meta description tags and the number of keywords in the meta description tag.


number of repeats of keywords in meta descriotion tag






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