The following factors are relatively important when carrying out Search Engine Optimization (SEO) and other web-based advertisements for your website.
When selecting a search keyword, it is recommended to carry out SEO through a comparison of Google’s current evaluations for your site with other competing sites.
Google provides some free tools such as Google AdWords and Google Trends. SimilarWeb is also a useful site for analyzing keywords used in competing sites.
With Google AdWords, you can list advertisements for your website based on specific keywords. There is a “Keyword Planner” feature in the “Operation Tool” menu.
*You will need a Google accounts to use Google AdWords.
With Google Trends, you can examine the history and past trends of certain keywords. There is also a tool for trend prediction, indicated by a dotted line. This is a useful tool for finding trends for new brands or a good keyword for seasonal merchandise.
To determine the search ranking of a website, the best “real world” method is to use a specific keyword in the actual search engine. Below is an explanation of how to determine the search ranking of a website by using five or more keywords.
Using the Webmaster tools provided by Google, you can find a ranking, monthly search volumes and the number of clicks for the website you are managing.
This is a useful website for analyzing the ways in which a competing site attracts customers. Although the data are not perfect, you can find which search keywords are being used most, the transition rates for the number of visitors in the past, and where the site was accessed from (entry pathway).
After selecting your keywords, it is important to find a way to attract customers and increase conversion. There are two types of keywords; one is suitable for listing in advertisements and the other is oriented towards SEO tuning. While optimizing keywords for advertisements can lead to revenue immediately, you should also do on-page SEO. If there is no appropriate content oriented towards keywords that are suitable for the advertisement, it is highly recommended that you newly create this content.
There are also keywords that are not suitable for advertisements but may be useful in increasing the number of visitors to your site dramatically, despite not leading to an immediate increase in conversions. These keywords are useful for building brand awareness, and performing SEO measures can compensate for their weakness. It is often the case that certain keywords do not immediately result in a sale, but result in customers returning to a well branded website and an eventual conversion. SEO MASTER Express is a simple yet powerful software tool that is recommended for high performance website tuning and optimization.