Keyword Repeats in the Meta Description Tag

Keyword Repeats in the Meta Description Tag


As one of the 50+ elements used for SEO evaluation, SEO MASTER Express checks the number of repeats of keyword repeats in the meta description tag for a webpage.

Generally, meta description tags do not affect the ranking of a page and the tag content is usually displayed as snippets in the search results. Therefore, by ensuring that meta description tag is properly written, you can increase your CTR from a typical web search.

To ensure that your meta descriptions are fully optimized, SEO MASTER Express not only checks number of characters in the meta description tag, but also the number of meta description tags and the number of keywords in the meta description tag.

When search keywords are contained in the meta description, they show up in bold as displayed in the figure below. Many websites find that better visibility in the search results in a positive impact on the probability of an increased CTR.


meta description



A simple explanation of “keyword repeats in the meta description tag”

SEO MASTER Express checks the “Number of keyword repeats in the meta description tag” to ensure that the focus keyword is properly included in the meta description as part of the <head> tag.


Examples of meta description

As an example, if you want to optimize your page with the keywords “On-Page”, “SEO” and “MASTER”, it is a good idea to include those keywords in the meta description as below:

<meta name="description" content="SEO MASTER Express is Do-It-Yourself style On-Page SEO tuning software that anyone can use to easily perform professional quality web page analysis.">

An effective tool to check for keyword repeats in the meta description tag

As one of the 50+ elements used for SEO evaluation, SEO MASTER Express checks the number of repeats of keywords in the meta keywords tag used in a page.


number of repeats of keywords in meta descriotion tag






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