There is a “Quality Score” for every website. Each search engine (i.e. Google) has its own guideline for the score and sets a quality score for websites.
There are more than 200 items used by Google to determine the quality of a webpage. If your web page meets or exceeds the evaluation points for all criteria, it is determined as a page with a higher quality score and will appear higher in the search rankings with a specific keyword. The process of analyzing the evaluation score and making adjustments to increase the score of the web page is known as SEO (search engine optimization).
As mentioned earlier, there are more than 200 items used by Google to determine the quality of a webpage, however, it doesn’t mean that they are equally important as some of them are low scores.
It is ideal to apply optimization for those 200 items, however, it would take a couple of months to optimize one page. Here are the top six items which give a higher score and are fairly easy to apply as adjustments to your web page.
Duplicate Title means multiple pages that have the same page title in the website. Removing duplicate titles is a very important task for SEO. If your web pages have the same page title or no titles at all, the CTR will go down as most visitors will not click a second link with the same information.
Duplicate titles can be checked by selecting Search Appearance | HTML Improvements in Webmaster tools. Please set a unique page title to every page in order to avoid duplicate page titles.