Number of Repeats of Keywords in the Meta Keywords Tag

Number of Repeats of Keywords in the Meta Keywords Tag


As one of the 50+ elements used for SEO evaluation, SEO MASTER Express checks the number of repeats of keywords in the meta keywords tag used in a page.

Google does not evaluate meta keywords, but since there are also many non-Google search engines that check meta keywords, it is good practice to make a habit of populating them. In addition, although meta keywords can be useful, you need to be careful not to use too many tags.


What is the “Number of repeats of keywords in meta keywords tag”?

The number of repeats of keywords in meta keywords tag is the number of times a keyword is repeated in the meta keywords field of a web page.

For example, you can describe the meta keywords as compound keywords, such as “on-page”, “SEO”, and “software”, as below:

<meta name="keywords" content="on-page,SEO,software,tool,application,windows ">
In this way, you can describe each keyword as a different keyword.


Examples of meta keywords that are repeatedly described:


・ In the following case, the keyword “SEO” is repeated five times in the meta keywords tag:

<meta name="keywords" content="SEO,SEO,SEO,software,on-page,SEO,SEO ">

・ In the following case, keywords containing the word “SEO” have been repeatedly used in the meta keywords:

<meta name="keywords" content="SEO,white hat SEO,SEO blog,SEO software,on-page SEO">

One possible reason that Google chose to ignore meta keywords was because keyword “stuffing” was commonly practiced in the past.



SEO MASTER Express checks and provides guidance if there is a problem with the number of repeats of keywords in meta keywords tag.

As one of the 50+ elements used for SEO evaluation, SEO MASTER Express checks the number of repeats of keywords in the meta keywords tag used in a page.


number of repeats of keywords in meta keywords tag






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